Remember Beacon? This is not Beacon, Amazon wants you to know. The retailer has launched a new program where you can connect your Amazon account to your Facebook account, but it promises it won’t broadcast your purchases or bug your friends. Instead, the connection seems designed to funnel all the likes and favorites on your Facebook account (and those of your friends as well) into Amazon’s giant brain, so it can refine its shopping recommendations. Oh, and it will remind you of upcoming birthdays.

“Amazon, Facebook Team Up for Shopping Recommendations” [PCMag.com]

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