NestlÃ© is the latest company to slap some nutrients (or in this case probiotics) in a product, call it “functional food,” and market it to shoppers as a healthy and smart product. Last week, the FTC got the company to agree to stop claiming that its chocolate Boost Kid Essentials–which comes with a straw lined with probiotic bacteria (mmm delicious!)–will do things like protect them from diarrhea and improve school attendance rates. The FTC says the claims aren’t substantiated with adequate scientific research.
“NestlÃ© Will Drop Claims of Health Benefit in Drink” [New York Times]