Some of the nation’s largest food producers have promised to take 1.5 trillion calories out of products within the next five years, the Associated Press reports.
The Healthy Weight Commitment Foundation is spearheading the effort, and is something First Lady Michelle Obama, an anti-obesity crusader.
“This is precisely the kind of private sector commitment we need,” Obama told the AP.
The story says General Mills Inc., ConAgra Foods Inc., Kraft Foods Inc., Kellogg Co., Coca-Cola Co., PepsiCo Inc. and Hershey Co. are members of the effort to alter recipes, lower calories, cut portion sizes.
In other words, get ready for yuckier food, America. And unless smaller portion sizes likely correlate to lower prices, expect to pay more for less.
Food makers to trim 1.5 trillion calories [AP via MSNBC]