Where some people just see a detour sign and say “argh,” the owner of a California A&W franchise sees an opportunity to grow his customer base.
Taking advantage of some free space on the detour signs placed in the vicinity of his eatery, Peter Knight placed signs pointing hungry drivers in his direction.
“We’re trying to be as aggressive as possible,” he explains. “We had to get some kind of sign out there.”
According to Knight, his signs are working as people who would never have thought to stop by his A&W are now popping in for a bite.
“We’ve actually seen some new customers because we’ve directed traffic in a different direction,” he says.