Hungry Continental frequent fliers take note: The airline announced today that it’s going to stop serving free meals for coach passengers on all domestic flights.

That makes Continental the latest airline to get into the business of selling food to its passengers. The change over from free grub to menu service will begin in the fall and will also include some flights from the US to Canada and Mexico.

Business and first-class passengers need not worry; your meal is still included.

For those steerage coach passengers who choose not to dish out cash for airplane food, you’ll still be getting free snacks and non-alcoholic beverages.

Here’s how Continental spins it: “We are improving our economy meal service with a high-quality, industry-leading food-for-purchase program that is consistent with the strong brand image and high service standards for which our customers recognize us… Our traditional free-food model has served us well for many years, but we need to change to reflect today’s market and customer preferences.”

No more free lunch for Continental coach passengers [Houston Chronicle]

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