In a move bound to lure in a few Lent-observing Catholics and give those who keep Kosher another reason to stay away, Taco Bell goes live nationwide today with their new Pacific Shrimp Taco, available through April 11 and the first of three new menu items the fast feeder has in store for us.
According to T-Bell, the Pacific Shrimp Taco “features six succulent shrimp marinated in authentic Mexican spices, crisp lettuce, freshly prepared salsa and avocado ranch sauce.”
The company explains that the company hopes to herald in a new line of higher-end fast food with the shrimp taco and other products.
“While consumers rank Taco Bell as the value leader in QSR [Quick Service Restaurants], we see an opportunity to also offer them high quality products,” Lidija Davidson, director of brand marketing for Taco Bell, explained. “The Pacific Shrimp Taco is just one of many menu items we’re launching that showcase a key quality ingredient.”
After test-marketing the shrimps regionally, Davidson said, “We’re confident that it will help drive quality perceptions among consumers while also bringing exciting product news to the Taco Bell brand.”
Curiously Australian President of Taco Bell Greg Creed recently told investors that the shrimp taco is just the beginning. First, we’ll get the option to scarf down on soft corn tortillas, and pork is being added to the list of meat options. There is talk of adding another, as-yet unspecified protein next year. And because the first thing you want early in the morning is to run for the border, they’re currently testing a breakfast menu.