Donald Goerke, the Campbell’s executive who created Spaghetti Os, has died.

From the AP:

Goerke was marketing research director of Campbell’s Franco-American line in the early 1960s when his group started dreaming up pasta in shapes that would appeal to kids. He chose the o’s. They were marketed with the unforgettable tagline, “Uh-oh, Spaghetti Os.”

Later, he helped introduce Chunky Soup, a hearty ready-to-serve soup that stood out from the company’s traditional line of condensed soups.

Wis. man who created Spaghetti Os dies [Daily Herald]

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