Creator Of Baby Einstein Vids Admitted In 2005 She Didn't Know What She Was Doing

A website that focuses on female entrepreneurs interviewed the creator of the Baby Einstein video line back in 2005. As Boing Boing pointed out yesterday, her explanation of how she developed the videos is pretty funny. Well, Boing Boing calls it “damning,” but it’s funny that everyone—Disney included—took the product line so seriously.

I didn’t have a video background, but my husband and I borrowed video equipment and started to shoot scenes on a tabletop in my basement. I put a puppet on my hand and plopped my cat down in front of the camera. My husband and I used our home computer to edit our first video.

I didn’t do any research. I knew my baby. I knew what she liked to look at. I assumed that what my baby liked to look at, most other babies would, too.

“Julie Aigner-Clark” [Ladies Who Launch via Boing Boing]
(Photo: Jason DeRusha)