As part of its ongoing efforts to “help consumers balance calories consumed with calories expended,” Coca-Cola plans to roll out a 90-calorie can later this year. The 7.5-ounce can will include about 5 1/2 teaspoons of sugar (or high-fructose corn syrup), and may sell for about 50 cents per can.

Sandy Douglas, president of Coca-Cola North America says, “the Coca-Cola mini can innovation reinforces the Company’s support for healthy, active lifestyles.”

Nutritionally, the soda in the can will be identical to that sold in other containers, which means it will have about 3.4 grams of sugar per ounce, or about 24 grams per 7.5 ounce can.

Judging from the unit pricing that’s prevalent for Coke’s current 8-ounce cans, the new size could sell for about 6.7 cents per ounce, or about 50 cents per can vs. as little as 2 cents per ounce for two-liter bottles.

Previous studies of overpriced reduced-size packages have found that they don’t cut consumption, and we don’t expect anything different this time. But the new can could come in handy if mixing drinks is part of your healthy, active lifestyle.

Coca-Cola Unveils Sleek, New 90-Calorie Mini Can [Business Wire]

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(Photo: Business Wire)

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