JCPenney Tries Out Mobile Coupons In Houston Stores

If you live in the Houston area, you can now use your mobile phone to redeem coupons for JCPenney through a trial-partnership with Cellfire. You have to register with Cellfire in order to receive the promos via SMS or email, and if you register today you’ll receive a mysterious “$10 in$tant gift” [sic].

JCPenney Registration Page [Cellfire]