A little over a week ago, we brought to you a heart-warming tale of good publicity, free stuff, and tasty snacks from PopChips. Lurking in our files, though, was evidence that Popchips have been savagely zapped by the Grocery Shrink Ray.

Tony sent this to us back in May. What’s interesting is that the bag contents changed (from one ounce to .8 ounces…that’s 20% less.) but that the boxes are still labeled as containing 1-ounce bags.

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PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following

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