Sometimes we think Gamestop is run by some sort of secret cabal of anti-videogame fanatics, and they use the store as a front to spread hatred of games and game purchasing across America.
Here’s a perfect example: Anthony had to make three trips to two different stores over a 24 hour period to trade in his Gamecube, then spent an extra $13 on top of the trade in value so that he could purchase an open copy of Street Fighter IV, only to discover the disc wouldn’t play when he got home. To recap, Gamestop got Anthony’s old Gamecube console and $13 dollars of his cash, and Anthony got a defective game that had already been taken out of its case. This is the Gamestop experience.
You can read the details of these screwed up encounters on Anthony’s blog, but we think this part near the end is interesting. Is Gamestop inadvertently causing a new generation of consumers to turn to advocacy? If so, then we guess ultimately we have to thank you, Gamestop executives.
The thing that really gets me is that I have never written a complaint letter to any company in my young life (I’m only 24). I know what it’s like to deal with customers and how difficult it can be to please everyone. I feel your pain. I get it. But believe me when I tell you, if I’m annoyed with your company, then there must be an entire small planet’s worth of people enraged with you. And most of them are nerds which means they’re probably smart. Be afraid. Be very afraid. I don’t understand why it’s so difficult to get good service for video games from your stores. It’s a huge industry with a large base of loyal fanatics, and yet the one specialty retailer we have seems to be our opposition. This isn’t the first time I’ve had issues with your retail outfits; it’s just the first time I decided to write to you.
So congratulations GameStop, you’ve pissed me off so much that I decided to write you a letter instead of going to sleep.
The worst part about this story is Anthony has lost his receipt. Remember, any time you buy something from Gamestop, stick the receipt on your refrigerator or in a shoebox or your wallet or somewhere you can forget about it for a while, in case something like this happens.