Gothamist has some photos of 175 Water Street in NYC — which until recently proudly displayed the name and logo of the American International Group. What happened?
Well, it seems that there’s a little rebranding going on. Click here to see what the building used to look like.
AIG told the NY Post that “the company had decided to replace the large AIG sign — outside the entrance to its property-casualty offices — as part of its plan to change that operation’s name to AIU Holdings Ltd”
From the NYPost:
A rebranding to distance the giant insurer’s sprawling operations across 130 countries away from the AIG name are likely to continue.
“I think the AIG name is so thoroughly wounded and disgraced that we’re probably going to have to change it,” Liddy told a U.S. House of Representatives subcommittee last Wednesday.
Any suggestions for him?
No AIG Here! Financial District Building De-AIGs Facade [Gothamist]
(Photo:Dan Albanese)
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Watch the ticker on bloomberg tomorrow to see that they changed names.
I love the idea of naming them “IOU,” mentioned earlier. Also the name “ForeQue” would be appropriate as well, with a logo of the New Jersey state bird.
No suggestions that I can post on a family website.
This whole name change of AIG’s reminds me of the Looney Tunes Roadrunner cartoons where Wile E. Coyote thought he could prevent himself from being crushed by taking a step to one side of a falling boulder’s shadow.
Sadly, it didn’t work for him and it’s sure not working for AIG.
ABG: American Bailout Group
My wife processes annuities for AIG. Several of the people she works with have been threatenned simply because they work for AIG. What people don’t seem to understand is, these folks, they don’t get bonuses and have no input on what the executives do. Yet they are in danger because of the executive’s actions and the media’s focus on it. I am on a contract with a different company and can not be home to protect my family from public outrage being misdirected toward my wife and my kids. The memo my wife got saying not to wear her badge or her AIG branded shirts outside of the facility is in response to the threats these employees are getting, not part of some “out of site out of mind” philosophy. How would you like it if your family were endangered because they work for a place whose executives have no scruples? There are no jobs out there so she can’t quit and she shouldn’t have to. She, nor any of the folks she works with have done anything wrong. Think about that before you link her in with the criminally greedy at the top of that company.
Kaellorian, you made me snort. loudly.
AIU:”That wasn’t us, that was AIG-you have us confused!”
They should change their name to “HAHA.”
As in Ha Ha we got your money you law-abiding, tax-paying, sucker!!!
I find it funny it’s the “Property-CASUALTY” building.
Huh!?
They should be forced to keep the name and display it on every company-owned/leased/controlled building, vehicle, etc.