Oh My God, Why Are There Terrifying Little Faces In The Broccoli?

This picture is of a package of Cascadian Farms broccoli. Look carefully. Then try not to scream in horror.

Here’s a close-up. They look so happy. And green. And decapitated.

WTF, BROCCOLI? [Bread & Honey] (Thanks, Ryan!)

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  1. yashichi8bit says:

    That is creepy.

  2. quagmire0 says:

    Good God!

    In before the ‘This site is really going downhill’ posts. :D

    • Wormfather is Wormfather says:

      @quagmire0: This site is not sinking. This site is soaring. If anything, they are rearranging the deck chairs on the Hindenburg!

      J/K, but I really hate this comment system.

  3. Hedgy2136 says:

    I count 4. Anybody else?

  4. Go4EVA says:

    It’s people!!!!

  5. Dobernala says:

    What makes this food unacceptable (current tag for this story is “unacceptable food”)? Do the broccoli actually have the faces on it, or is just a funny photo edit?

    • 92BuickLeSabre says:

      @Dobernala: It’s broccoli.

      • Hanzo says:

        @92BuickLeSabre: I happen to really like broccoli! Ditto brussels sprouts.

        Funny anecdote- My younger brother *loved* brussels sprouts for years, having been mislead to believe that they were “green meatballs”.

        When he found out what they “really” were, he refused to touch them ever again.

        Also- I refused to eat ketchup until I was 23. Demanded that my food be served without it, etc etc. After losing a bet I caved and had some on a burger. Turns out it’s not that bad.

        • downwithmonstercable says:

          @Hanzo: You know what’s totally disgusting on burgers/in general? Thousand island dressing. Blech.

        • gc3160thtuk says you got your humor in my sarcasm and you say you got your sarcasm in my humor says:

          @Hanzo: Yeh but it’s really not that good either. I hate ketchup, I worked as a BK manager for 10 years and b4 that as an hourly employee for 4 years and while the ketchup in the bottles and pumps did not go bad, it did separate the tomato part from the oil and it smelled so strong that I have really not eaten ketchup since I started working at BK. And while I no longer work there, my desire to eat ketchup ever again has really not returned.

        • Trai_Dep says:

          @Hanzo: I once told the kids I baby-sat that they were green, plant-testicles. After they ate them. Imagine the uproar.
          Curiously, their Mom didn’t hook me up for any return engagements.

    • Ajh says:

      @Dobernala: having several packages of this particular broccoli in my freezer i can verify that it is in fact NOT people, and is perfectly tasty broccoli.

  6. Finine says:

    LMAO. I had a hard time finding the face in the original picture!

  7. halcyonfrenzy says:

    Damn, that’s disturbing. One more reason for my nieces and nephews to refuse to eat broccoli.

    Them: Noooo, there are people on my food!

    Me: Well, appreciate their sacrifice and eat up. Smiles make everything taste better.

  8. laserjobs says:

    Oh god broccoli is people. I knew it, I just knew it.

  9. TessWoodpecker says:

    There is NO way that is not photoshopped…

  10. Notsewfast says:

    Thanks Meg, That’ll make salads all the more terrifying to eat.

  11. snazz says:

    reminds me of the pizza in Nightmare on Elm Street 4

  12. STrRedWolf says:

    We now know the precursor to Soylent Green.

  13. MercuryPDX says:

    Hidden Photoshop shout out FTW….

    • BlondeGrlz says:

      @MercuryPDX: I really hope the guy who did this sees that his work isn’t going unappreciated. I think if your job is designing frozen vegetable bags this would be the highlight of your year.

  14. Maglet says:

    That’s effin’ freaky! I don’t want to look at it, but I can’t help but to keep searching for more heads.

    Why the hell are they so happy?! ARGH!

  15. Hanzo says:

    This picture offends me. ;)

  16. legwork says:

    Brilliant. This could once again make broccoli “cool” enough to eat.

  17. TacoDave says:

    I wanted to make a joke about ‘heads of broccoli,’ but it doesn’t work. Why couldn’t they have hidden the heads in lettuce?!

    I’ve been broccoli-blocked.

  18. Vander says:

    I rather not look closely at my hot dog packaging.

  19. shepd says:

    You think that’s scary?

    My money has the devil in it! And look at my grilled cheese sandwich! Just LOOK at it!

  20. ElizabethD says:

    A package designer had some fun photoshopping in friends’ faces.

    • eirrom says:

      @ElizabethD:

      Exactly what I was thinking. Just their way of “signing” their artwork! It is still a little creepy!

    • Kos says:

      @ElizabethD: Agreed. A little creepy, but kind of a funny easter egg when you think about it.

    • Eyebrows McGee (now with double the baby!) says:

      @ElizabethD: I think it’s neat too! It reminds me of turn-of-the-century murals in public buildings where the border of the mural is usually some kind of trompe l’oil painted frame, and they put faces and characters and things in the frame/border as well.

      They renovated one of the buildings at my college that had a bunch of these and did restoration work on the murals. In addition to restoring all the original crazy hidden items, they added some more modern ones, like Kermit the Frog.

      Sometimes you find these in newspapers … 2-point white text hidden in a 2-point black border line is shockingly readable.

      • ElizabethD says:

        @Eyebrows McGee:
        That is totally cool “Eyebrows”! I work with graphic designers at a college, and now I’m plotting opportunities to slip a few extremely subtle and amusing visual easter eggs into things we produce. Bwahahahahahaaaa! (evil Halloween laugh) It’s on, suckas! :-)

      • HogwartsAlum says:

        @Eyebrows McGee:
        Seriously? That is really cool about the murals.

        Where do you find this in the newspaper??

        This broccoli picture is VERY weird.

        • Eyebrows McGee (now with double the baby!) says:

          @HogwartsAlum: I used to work for a newspaper so I got used to finding them in my own paper. :) It’s a little bush-league so you don’t really see it in major metro dailies, but sometimes in locals!

          And yeah, seriously about the murals! I tried to find some pictures, but failed. But if you’re ever on the campus of Notre Dame, they’re in the entrance hallway of the main building. I was on campus when they restored them, so I read a lot about it, and they were comparing them to ones from the same time period in Chicago, etc. … which of course I then went to see in Chicago as well. It’s too bad I can’t find pictures online!

    • charodon says:

      @ElizabethD: It’s funny, but if it’s an employee, he/she is so fired, and if it’s an independent contractor, they’re about to get sued for a gazillion dollars.

  21. bklynrickel says:

    An old advertising technique using subliminal images airbrushed into ads to induce you to buy a product. Supposedly it is based on Freudian theory, and appeals to the unconscious mind. It is true. It happens in ads all the time. Women’s and men’s magazines are loaded with these. If you look with a magnifying glass, you’ll see them in the ice cubes in whiskey ads, etc. A book written many years ago called Subliminal Seduction by a fellow named Keyes, I think, elaborates on this in much detail. If you don’t think this is a real advertising technique… think again.

  22. BrianDaBrain says:

    Creeeeeeeeepy!! I will never look at broccoli the same way again!

  23. CaliCheeseSucks says:

    PETA’s already on the case!

  24. HClay says:

    Maybe they decided to include some of their staff’s likenesses on the packaging this way. A little inside joke, if you will.

  25. stacye says:

    I make a ton of banner ads for my company. When I was playing Portal I started Photoshopping in “the cake is a lie” into some of the backgrounds.

    No one ever looks at those things.

  26. Wasabe says:

    Soylent Broccoli is made out of people! IT’S MADE OUT OF PEOPLE!

  27. Cupajo says:

    It’s broccoli. It was terrifying before I saw the souls of the damned contained therein.

  28. vastrightwing says:

    Where’s Waldo?

  29. floyderdc says:

    Why are they happy about being eaten?

    It reminds me of the happy pig at a BBQ place, why the hell is a pig so happy about BBQ? I mean a happy pig at a kosher place maybe….

    /pointless comment

  30. Caprica Six says:

    wow, slow news day? :)

  31. polyeaster says:

    i have this broccoli, but there are no faces:(

  32. MyPetFly says:

    I found this on the packaging too:

  33. CrazyMann says:

    Soylent Green is made of people!!! It’s people!!!

  34. katylostherart says:

    i find this awesome. a perfectly wholesome and harmless way to fuck with people’s heads.

  35. rallyfanche says:

    I used to design packaging for a major supermarket label, as well as a long stint with an advertising company that had major food labels in their client list. We (the designers) did stuff like this all the time. Our pictures and our names, we would hide them in the packaging design. Its absolutely amazing that whomever saw this…actually saw it. I mean…seriously…it almost (yeah, almost) never gets noticed. Except that one time. Then youre fired.

  36. shanoaravendare says:

    Wow, I just saw this earlier today in one of my Livejournal groups!

    Must be a slow consumer news day.

    Gotta say though, how many people looked at that package design before it made it to store shelves and never saw the little faces. Somewhere a graphic designer is laughing their butt off.

  37. angryhippo says:

    And that’s why you steam it before eating. I’m going to start calling those raw foods people cannibals.

  38. lordargent says:

    /obligatory

  39. downwithmonstercable says:

    I’m going to the store tonight to buy a package of that broccoli. i will report back later to confirm if it is real. This will probably bother me forever until I find out for sure.

  40. PricklyPete says:

    That explains why broccoli tastes like crap…tiny decapitated heads.

  41. Technodragon says:

    “Now enriched with Soylent Green”

    I know, a couple other posters beat me to the joke, but I had to do it.

  42. Cocotte says:

    I used to reference subliminal imaging in advertising as a joke, but then I read a pretty good book on it (read: not hysterical) and now that I think to look for it there really is more of it going on than you’d think there is… not dealing with the whole phallic object/mouth school of subliminals that most people get hepped up about, but little things like this: happy faces make the broccoli subliminally friendlier to your subconscious. Or something.

  43. Skunky says:

    Would have been funnier if Waldo was one of the faces hidden in there.

  44. KhaiJB says:

    I keep telling the wife we shouldn’t eat it!!!!

  45. katiat325 says:

    the advertising/designers dept probably thought they’d leave their mark on what they created. standard practice for artists, not creepy or bad. Anyway, whoever spotted this had a lot of free time, didn’t they?

  46. parnote says:

    SOYLENT GREEN IS PEOPLE!! IT’S PEOPLE!!

  47. LindaCachai says:

    Can anyone tell who they are? Is one of them Louis Anderson?

  48. Applekid ┬──┬ ノ( ゜-゜ノ) says:

    Too much negativity around here. This makes me more eager to bite into some ‘ccoli spears. YUM

  49. camille_javal says:

    hm… I have Cascadian Farm broccoli in my freezer, but no faces on mine.

  50. lockdog says:

    I just checked the package in our freezer. The label design must be a little different because I couldn’t get the background details of the label pictured to match with what we have. I went over every little floret anyways, no creepy demon people observed.

  51. SkyeBlue says:

    Is it me or does that face on the package look creepily like Rush Limbaugh?????????????????

  52. gmark2000 says:

    Some package design company just lost a client.

  53. admiralguy says:

    Anyone else notice that the faces are all smiling? I smell a subliminal message. I bet they did this to make their brand of broccoli more appealing.

  54. B1663R says:

    thanks, i am now officially gonna have f*cked up dreams tonight.

  55. geeniusatwrok says:

    Heh. Just some prepress geeks havin fun. Surprised they even resolve given the generally crappy quality of flexo printing on plastic film.

  56. mizmoose says:

    mmm soylent broccoli

  57. Mykro says:

    heh, Organic brocolli :)

  58. redkamel says:

    that is so awesome. Its probably the guy who made the graphic and his friends. How funny would it be to point that out.
    “Dan. Look at this.”
    “…”
    “See? Do you see yourself?”
    “Oh man. I hope you don’t get fired. But that is pretty awesome.”

  59. Cliff_Donner says:

    Subliminal Seduction, anyone?

    Seriously, I read this book when I was a teen — and woke up screaming. This doesn’t seem like some photoshopper’s cute joke to me — IT’S EVIL.

  60. obamaramallama says:

    Wait a minute.. Cardassians don’t eat broccoli!

  61. kolacek says:

    Look REALLY close and there’s a sign that says “Thanks for the free ad space…suckers”

  62. Tansis says:

    Those are the souls of the migrant workers that died getting that broccoli to your table. You can tell by the smiles.

  63. GoVegan says:

    Yuck – I like broccoli but those pictures make it look like you are eating living creatures.

  64. Raekwon says:

    Way back in a High School Psychology class I did a paper on subliminal advertising. It was actually quite fascinating how many every day products used to use things like this. Normally things like naked women and the word sex are used to subliminally stimulate our minds but faces, death related words and other such things are also used. If you ever have free time it is quite an intriguing subject.

  65. gc3160thtuk says you got your humor in my sarcasm and you say you got your sarcasm in my humor says:

    My only thoughts on this are essentially why? and then, that is so, so odd.

  66. Trai_Dep says:

    I was going to say, I feel raped. But instead, I’ll say, I feel cannibalized. Better?

  67. arachnophilia says:

    one of my friends totally found that like, 7 years ago.

  68. GreatWhiteNorth says:

    shit… now every time my vegan friends come for dinner and explain that they don’t eat anything with a face… I will start uncontrollable giggles… and have to carve the faces off their broccoli…

  69. GreatWhiteNorth says:

    This just adds to the problems I have preparing food… I still get the giggles preparing potatoes after watching this youtube video…

  70. SigmundTheSeaMonster says:

    What the hell were you smoking? I mean, I never sit and stare at the packaging that long…

  71. madfrog says:

    They have been putting “Faces” in ads for a long time. Next time you see an ad for some kind of drink, try looking closely at the ice cubes in the glass – it is all a subliminal thing, kinda like what they do to you at the movies (ya know, they insert a frame of a picture of Popcorn and the next thing you know, you are getting the extra large with butter). Still really creepy to see those happy little broccoli people.

  72. CaldwellFonzie says:

    Looks like it is the founder of the company among others. Look at http://www.cascadianfarm.com/About.aspx

    The founder is clearly one of the heads.

  73. impetus says:

    That’s hilarious. I love it.

  74. raptorrapture says:

    MY GOD, SOMEONE HELP THEM!

    Oh wait, they’re in broccoli. No one likes or eats broccoli. Carry on.

  75. UnicornMaster says:

    I think it’s freaking brilliant!

  76. Mysterry says:

    … that is pretty freaking creepy…

  77. frodo_35 says:

    The ultra vegans are right it is alive.

  78. highmodulus says:

    Photoshop makes everything better!

  79. skizmal says:

    Reminds me of Soilant Green.

  80. Chairman-Meow says:

    Reminds me of the Lost in Space episode where Dr. Smith runs into the Tybo the Carrot man!

  81. RajaMaharaja says:

    Somewhere someone is enjoying is photoshop skills.
    Meanwhile someone else is trying to find that guy.

  82. LatinoGeek says:

    Wow! that’s Freaky! I have to go look for this at the market. My wife might scream is she sees it.

  83. iaintgoingthere says:

    This proves Intelligent Design theory is hog wash.

  84. morganlh85 says:

    At least they are smiling about the prospect of being eaten!

  85. SableHemlock says:

    Thanks for killing my liking of broccoli, Cascadian Farms.

  86. FACEMACHINE says:

    Holy shit. I’m definitely taking a closer look at my broccoli next time. Even if it’s just photoshop.

    Soylent Gree-broccoli is people!

  87. Chewbenator says:

    BROCCOLI IS PEOPLE!

    See this is why I never eat broccoli.

  88. Urgleglurk says:

    “Soylent Green is people!” ROTFLMAO

    Am I the only one that thinks that face looks like Rush Limbaugh?

  89. johnfrank says:

    So that’s what happened to the Jolly Green Giant …

  90. waystland says:
  91. Maulleigh says:

    Those are probably the people who work at the retouching studio. I’m not kidding.

  92. Anonymous says:

    Just checked this out at our local grocery store. These faces are legit. creepy. anybody know if it is the founders of cascadian farm? can’t tell

  93. SoCalGNX says:

    I think the brocoli folks had other inspiration
    http://www.coasttocoastam.com/gen/page1756.html

  94. ZanDPY says:

    Soylent Green anybody?

  95. wdrazo says:

    Smiling faces sometimes pretend to be your friend
    Smiling faces show no traces of the evil that lurks within
    Smiling faces, smiling faces sometimes
    They don’t tell the truth uh
    Smiling faces, smiling faces
    Tell lies and I got proof

  96. moore850 says:

    that can’t be real… can it?

  97. vespa59 says:

    Those have been there for years. I posted this at the original blog the day it showed up there:

    I’ve actually seen these before. Around 7 years ago, my friend and I were incredibly high and wandering the local Safeway looking for something to eat. My friend, who at the time was the head purchaser of organic foods for another grocery chain, excitedly dragged me over to the frozen foods aisle to show me packages of not only broccoli, but corn and other frozen items as well, with teeny tiny little faces ‘shopped in to very inconspicuous places. My friend dealt with the company regularly and he told me that they were the faces of employees and their children.

    Months later, I would remember this experience while shopping with a new girlfriend. I dragged her over to show her the faces, but alas there were none to be found, and I was thought to be insane. I called my friend right there on the spot and he confirmed to me that the company had changed hands or management or something, and the little heads had stopped appearing.

  98. ALaterDayTD says:

    I couldn’t eat that for fear of eating some poor guy’s face!

  99. Anonymous says:

    It’s called subliminal attraction. Every person on this earth sees distorted faces in their dreams. Thus, when a person sees the same thing. very subtly. in an advertisement they spend an extra 3 to 5 seconds looking at it. That’s enough time to catch the name of the brand or the picture of the logo. It’s called advertising and it worked very well thanks to this site.