We received an email from Guitar Center’s Chief Marketing Officer this afternoon letting us know that the $100 markup on their iPods was a pricing mistake, and that they’re automatically refunding the difference to anyone who bought at the wrong price as well as giving them $10 gift cards.
Here’s their email:
We fixed the error on iPod pricing on our website this morning. And anyone who bought at the wrong price is going to be refunded without asking, no matter how long ago they purchased. Plus we are sending them a $10 gift card so they can add some tunes to their new iPod.
Thanks to your reader for pointing out the mistake. Apple changed prices and discontinued some models with their latest upgrades, and our system—for a reason we have fixed—didn’t reflect that.
Inflated prices are not in our repertoire. Actually, getting gear in musicians’ hands at the lowest possible price is what we are all about. We appreciate the fair shake we got from The Consumerist. Keep up the good work. No problem will ever appear on your site that we do anything other than solve