MSNBC’s Ads of the Weird blog is a little creeped out by Duracell’s new kidnapping commercial, and so are we. Making people feel bad about something is advertising’s job, we get that, but trying to scare parents into thinking their kid will be stolen from the playground by the classic man-in-a-van is going a little overboard. (Watch the commercial below.)

As MSNBC puts it, “It kind of makes us pine for that irritating, but light-hearted, Energizer bunny.” Plus, you can use the bunny to point out where the bad man touched you.

“Trust Duracell to Scare the *$#%! Out of You” [MSNBC]

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