You may be broke, but Aldi isn’t! As consumers cut back, more of them are shopping at deep discount stores like Aldi. The German-owned grocer usually doesn’t advertise, but the economic slowdown is helping business, and Aldi is investing in a few commercials.
From the WSJ:
Among the beneficiaries of those shifting dollars is Aldi Group, a no-frills, deep-discount grocer that operates more than 900 stores in 29 U.S. states. The chain, based in Germany, used to shun television advertising, but it recently ran a series of national commercials stressing its low prices on private-label products. The campaign’s slogan: “Shop Aldi Smart.”
Last month, a survey by Retail Forward showed that consumers were doing 25% more of their spending at deep discounters like Aldi than they were a year earlier.