Grocery Shrink Ray Unleashes Its Fury On Safeway Bakery

In an attempt to cut expenses on donuts and signage, this Safeway in Oakland, CA. reduced their “dozen” from 14 to 12, reader Leonard discovered. We would have preferred a new sign or no sign at all. The “14″ crossed out with a Sharpie simply mocks us.

Comments

  1. MercuryPDX says:

    @Totorototoro: I don’t think NY has a “local Safeway”.

    I called mine and spoke to a woman in the bakery who said they USED TO sell 14 donuts in a dozen about two years ago, now it’s the standard 12.

    I guess the shrink ray just reached the OP’s locale.

  2. Landru says:

    Hey! This is the store on Grand – I just saw this sign last week . I guess I wouldn’t make a very good reporter. All I did was look at it and roll my eyes.

  3. dweebster says:

    @44 in a Row: dunno know about that, but I know where the Dollar Tree locations are…

  4. Maulleigh says:

    That sign is hilarious!

  5. azntg says:

    Coming soon: “at safeway a dozen is NONEXISTENT”

  6. coren says:

    @plasticredtophat: When I buy donuts for the “staff” in the morning – two help desk coworkers, six back office people, plus whoever else is in the repair bay. Add in a shift change, that’s 14 easy.

    @theblackdog: Brb, gone to the donut farm.

    I’ll report in tomorrow if I remember to go – but I think the closest Safeway to the Office still believes in a 14 donut dozen. Not that they open your donut box to count.

  7. Starfury says:

    The Newark, CA Safeway was selling 14 donuts for the price of a dozen. This stopped many months ago. Recently the price went from $5.99/doz to 6.99/doz for donuts.

    And they must’ve gotten a new baker…their donuts suck now.

  8. Nick says:

    At least this Safeway did a slightly better job with their Sharpie: [www.flickr.com]
    Step it up, Oakland.

  9. Anticitizen says:

    Surprised someone hasn’t mentioned the fact that all the bakery’s prices have gone up.

    I believe donuts used to be 49 cents, now 59 cents. Foccacia rolls used to be 59 cents and are now 69 cents. Everything’s going up.

  10. Altima NEO says:

    Actually, they were 12, but then they made it 14 for a few years as part of a promotional deal, and then they reverted back to 12.

    Its a chain-wide deal, not just this particular store. These guys just got lazy. If corporate saw it, Im sure theyd have a hissy fit.

  11. Anonymous says:

    Are you sure some kid wasn’t just trying to be a smartass? Safeway stores and employees are regularly evaluated with secret shoppers… and this doesn’t seem like something a Safeway would do for risk of a low score. But then again, it IS Oakland.