It’s morning in America and McDonald’s is pretty sure you want to eat fried chicken on a biscuit. The Chicago Tribune is reporting that McDonald’s has seen so much cash from their chicken menu items that they’re adding some to the breakfast menu. Get ready to sink your teeth into the Southern Style Chicken Biscuit and the Southern Style Chicken Sandwhich. Chicken sandwich experts (or whatever) accuse McDonald’s of copying Chic-Fil-A which apparently has been offering a chicken breakfast biscuit since 1986.
From the Chicago Tribune:
McDonald’s Southern-style items are simple affairs. The sandwich, which has a suggested retail price of $2.89, comes on plain steamed bun, with butter and two pickles its sole condiments. The biscuit, which goes for $1.89, comes adorned only with butter.
Both arrived in stores nationwide within the past two weeks, and a national ad campaign began last week. On Thursday, customers who buy any medium or large drink at McDonald’s 14,000 U.S. restaurants can receive a free Southern-style sandwich or breakfast biscuit.
In the South, chicken for breakfast has long been popular, as have simple-but-hearty fried chicken sandwiches like Chick-fil-A’s, said West of Stifel Nicolaus. “People in the South love this stuff. The wild card is, will this do as well in the North, in Chicago or Michigan?”
McDonald’s says it has extensively tested its Southern-style items in the North, as well as the South, and that both went over well. For those who think chicken for breakfast might sound bizarre, McDonald’s Thoma pointed to the McGriddle.
Launched in 2003, the McGriddle—eggs and/or meat sandwiched between two pancakes—was seen by some as bizarre, he said. But it became a big hit and a staple of McDonald’s breakfast menu.
“People are venturing outside of their comfort zones,” Thoma said.
What say you, Northerners? Are you going to eat a chicken biscuit for breakfast?
No Beef With Chicken Sales [Chicago Tribune]