Did you know that “advertising mail is under threat?” It’s true! But what can you, the consumer who loves junk mail, do to stop the 15 states that, in 2007, “proposed the creation of state Do Not Mail registries, similar to the national do not call registry”? The Direct Marketing Association has set up a website just for you!
To many consumers and policymakers, Do Not Mail bills may sound like an idea whose time has come. However, learning even a little about advertising mail and direct marketing quickly reveals the many problems that Do Not Mail registries would create.
Advertising mail is a large and diverse economic engine creating $686 billion of economic activity annually that would be adversely affected by even just one bill becoming law. Thousands of jobs are dependent on advertising mail and direct marketing – from copywriters in ad agencies to rural letter carriers in remote corners of a sparsely populated state.
Get on over there and tell them how much you totally freaking love junk mail!