The reason ATA died, and died so abruptly, were rising fuel costs and that they lost a key contract with Federal Express for flying military personnel on ATA aircraft. [Bloomberg]
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yeah, another reason could be because in order to get a blanket or a pillow they charged you 10 bucks. I think a candy bar was 2 dollars as well, the only thing you got for free on a flight from LAX to Oahu was a soda. It wasn’t a fun flight and that was in 06. I am not surprised. Sucks for those with tickets though, especially if they are on vacation.
If they treated the military personnel the way they treated me the one (and only time) I flew with them, it’s no surprise they lost that contract. I feel for the people whose travel plans are screwed, but I’m not that surprised that ATA would choose the worst possible way to exit the scene…
Test test test…why don’t my comments show up?
What I tried to say was that if ATA treated the military personnel anything like they treated me the one and only time I flew with them, their failure is no surprise. The way they exited the scene is pretty similar to the way they’ve always treated their customers.