It’s really funny to rape women, beat them, force them to have sex with other men for money, and then take all their money. Which is why this internal sales promotion for gadget seller TigerDirect is so awesome! Start by selling a customer a notebook computer, then PIMP it up with all sorts of accessories. In turn, the more you sell, the more you get entered into a raffle to win some PIMP prizes so you can PIMP out your crib with pimpin’ a new computer and a pimp 50″ plasma TV with surround sound and a Logitech Harmony 1000 Universal Pimp Remote Control! The promotional flyer proclaims, “Now you have a controller in one hand and a cup full of Gin & Juice in the other. You got the nice gifts and the greens $$$$$$ in your pocket. Now you’re OFFICIALLY PIMPING!” Pimps are a hilarious American icon of entrepreneurship! PIMP PIMP PIMP! Full promotional flyer and contest rules, inside…
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@deserthiker: The team should be really named The Drunken Micks. Isn’t that the same stereotype?
Idiotic and, yes, offensive. As someone who’s worked with former sex workers who’ve suffered incredible amounts of abuse from pimps I find the very idea that people are fine with them being known as mere figures of comedy or having their title’s used as markers of esteem just ridiculous. And problematic. If you think the glamorization of pimps in pop culture has no relationship to actual pimps then you have shit for brains. And if you think that pimps are still somehow funny then . . . well, sir or madam, I’ll let you get back to your Dane Cook DVD or Blue Collar Comedy TV special or whatever it is that herbs with no taste think is funny these days.
I know the person that came up with both the idea and title of ‘Pimp My Ride’ and even he thinks the meaning shift is not for the best.
Ahhhhh! Skeet skeet skeet skeet skeet!
Dear God, is there nothing that won’t offend people’s delicate sensibilities anymore?
I find the meaning shift of “bitch” from alpha female to subservient unpleasentness just as upsetting. I was much more fond of “gay” meaning happy and frivolous rather than stupid and lame. And “hot” means “cool” and so on and so forth. Language is fluid, it is a representation of the mentality and culture of the place that we live. If ANYONE wants to control language, please move to France where they have a government commitee that keeps words from entering their precious pristine language. Or perhaps we would American use of language to improve? Doing so would require alot of people to read alot more, and keeping the Oxford dictionary from allowing words like “meh” to become legitimate.
Is this too much work for you? Yes?
Quit bitching.
So if I said “That ad is so gay.” that would be wrong?
I love how, no matter what the story, people always come back acting like theyre a evil company. Face it people, all companies are in business to make money. I have been very dissapointed with the consumerist lately. Now its all dumb stories, and no relevant articles anymore.
TigerDirect is a company proud to have a widely diverse workforce across the country. We do not support violence against women, or anyone for that mattter. The iternal promotion to ‘Pimp Your Order’ should be viewed with no more scrutiny than the wildly successful MTV show ‘Pimp My Ride,’ or even ‘Pimp My Crib’ merchandise found online. In fact, doing a google search for “Pimp My” returns a plethora of different websites, promotions and campaigns utilizing this same ‘Pimp My…” language: ‘Pimp My Profile,’ ‘Pimp MySpace,’ ‘Pimp My Safari,” and even ‘Pimp My Sims.’
The program was intended to as a motivator for salespeople and the individual shown within the promotional materials is one of our own call center coaches and we have not received any complaints from our sales team.
TigerDirect strives to provide quality service every day and while we would never expect copyrighted confidential internal communications to appear online, we apologize to anyone who may have been offended by our choice of words. Our intent is not to offend anyone. Maybe bring a smile to their day.
Lonny Paul
TigerDirect.com
@ambitious: then why did he name it that??
“hey I hate the word nugget, you wanna watch my show…nugget world?”
This is really nothing to get worked up about people, just a word that doesn’t even mean what it once did anymore. shill out.
@Lo-Pan: duh, chill out. Shill out is what was above me.
@Witera33it: Oh my god. You’re so right. If you ever discuss anything ever it means you’re trying to control it for everyone of all time. Ever. With laws. Who the fuck said anything about legislating language shift? And yes, I’m well aware of the fluidity of language and that it’s a representation of the mentality and culture of the place that we live. Which is precisley what I said. And why I find this new ‘pimp’-ation silly.
@Lo-Pan: For money. Because he knew idiots would find it “fresh”, tune in and he would be congratulated for bringing in ad dollars.
For Pete’s sake, does discussing something really make one un-chill?
@lonnypaul: I think you got a lot of smiles. Trust me.
Talk about over reacting. Oh noes, they said pimp. Welcome to todays popular culture folks. To “pimp” something means to accessorize it.
I was having a discussion. I was making a point about people who are offended by this sillyness. It’s silly to get upset about some slang in an INTERNAL memo about a promotion. It’s silly to get upset about the transition of meaning in language. It’s certainly silly to legislate language. I was suggesting that perhaps those who take issue with words do something other than simply insist that others be offended as well. Hence the suggestion of moving somewhere where language is policed.
BTW This “pimping” isn’t new. It’s been around for a while now. At least 4 years of popular culture.
Lame post. The Wal-Mart Nazi T-Shirt story isn’t getting to the Consumerist’s head, is it? Stifling Nazi symbols is one thing, stifling tigerdirect’s bad choice in advertisement is quite another.
Pimp – the person who says where I will go, what I will do, how much I will get paid, and then abuses me for their own pleasure.
Shit.. sounds like where I work.
For those who are upset about what pimp “stands for” get real. I’m only being slightly facetious with the above statement.
Look, the level of society that supports pimping isn’t exactly the model we’d all strive to adhere to. Think about what would happen if prostitution were legalized? Whores would have major medical, 401ks, and vacation benefits. Pimps would be middle managers at Whores ‘R Us who set forth the payment structure that people who walk into their stores will pay.
Legalizing prostitution is the only way to combat the horrible pimps of the world.
Wow, way to age yourself Consumerist editors.
Of course the whole “pimp my [material object]” is a little circa 2006, but why would they actually spend time making an internal memo for their likely middle aged employees conform to the latest trends?
This ad is bad. And I don’t like “Pimp My Ride,” either. It’s not funny when you have fourth grade boys coming in your classroom calling each other pimps, and they don’t even know what the words mean. I had a Spanish lesson where the students had to draw various items and label what the item was, color them, and label them with the Spanish word color. I had a 9 year old boy draw a pimp in a pink suit for the color pink. Funny? Not really, just a sad commentary on his home life AND our society.