Would you pay $36 a year to access Quicken on your iPhone? What the hell, why not, right? You already paid for the iPhone! That’s probably what Intuit is hoping—and the zillion-dollar iPod accessories market proves there’s a lot of “blue ocean” for businesses that want to fish in Apple waters. It launches the product as a web service on January 8th, 2008, with an iPhone-friendly flavor also available then. There are plans to roll out “tweaked” versions for other mobile devices at an unspecified point in the future.
Intuit has designed the product to appeal to younger consumers, people who may have used online banking for most of their adult lives, but do not use software to track those transactions.
“Our first mission is to make sure we are solving the needs of people who are not currently using a personal finance solution,” [Intuit senior vice president Rick Jensen] said.