Dial Full Force Soap Bars Now 10% Smaller

By consumeristcarey November 11, 2007

The latest installment of quietly shrinking packages arrives care of Dial’s Full Force Soap Bar. Once 4.5 ounces per bar, Dial now packs a mere 4 ounces of sudsy splendor.

Downsizing is a sneaky way to pass on a price increase because you are getting less for your money but may not catch the change. As is typical for many downsized products, the manufacturer diverts your attention from the net weight statement to something else “new”. In this case, they are calling it a “new grip bar” because ridges have been carved into it.

Soap bars are supposed to shrink in the shower, not on the shelf.

Dial Soap: The Incredible Shrinking Bar [Mouseprint]

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Comments

  1. FLConsumer says:
    November 12, 2007 at 11:26 pm

    @GreatCaesarsGhost: You’ve left out how much the additional cleaning products for your shower will cost you, as just about every bar soap out there has talcum powder in it, which contributes to the soap scum. I have a clear all-glass shower. Cleaning time went down substantially with the liquid soaps.

  2. HOP says:
    November 13, 2007 at 1:52 pm

    seems like any soap, when it gets smaller, suds up less, no matter how much or long you try to get the suds…..

  3. Anonymous says:
    December 28, 2008 at 12:51 am

    I have been a Dial soap user for fifty years or more, because it was the only soapmy family could tolerate without a rash. I would gladly pay more to get the large size soap I have always purchased instead of this thin small bar which does not even last two people a week. I am switching to another brand, so I don’t have to stock up so many bars.

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