Clorox is sick of being unnatural so it’s going to pay $925 million in cash for natural skin care products manufacturer Burt’s Bees.
“The Burt’s Bees brand is well-anchored in sustainability and health and wellness, and we believe it will benefit from natural and “green” tailwinds,” said Clorox Chief Executive Donald R. Knauss. “It’s in an economically attractive category with a margin structure that will be highly accretive to Clorox.”
Burt’s Bees has a fairly rabid fan base, we wonder how they’ll react to new Clorox’s Bees.
Clorox To Buy Burt’s Bees [Forbes]