Dell’s Direct2Dell blog wrote, “Now’s not the time to mince words, so let me just say it… we blew it.”
Dell also posted its own series of “confessions.” Number one: “Ok, we goofed. We shouldn’t have sent a notice. To my earlier point, we appreciate the reminder from the community. Point taken.”
The confessions went on to tout various Dell services, initiatives, and showed how to get deals on Dell products. Gizmodo called them, “completely transparent marketing BS.” We think they’re pretty good for people looking to buy Dell stuff.
Smart moves all around by Dell. The backlash was growing. It was Dugg, Slashdotted, Farked, Jeff Jarvised… not to mention the scores of other blogs that picked it up. WiseBread ran a poll where 54% of the 1937 respondents said they would boycott Dell if Dell persisted in its takedown efforts. It takes courage to admit you’re wrong. We commend Dell for that. Though, why acknowledge the mistake to the Internets, but not to us? There was no note in our mailbox.
Shrug. A minor quibble. Good on them for writing a mea culpa, not suing us, and for working on a Saturday to boot. — BEN POPKEN
Dell’s 23 Confessions [Direct2Dell]