In the never ending battle to see who can widen the disparity between coach and First Class the most, American Airlines has stepped in with the following new First/Business Class Only amenity: A weird-looking iPod wannabe media player thing. Yeah, really.
From American Airlines press release:
The introduction of the media players on transcontinental flights on May 1 is part of American’s plan to invest in the customer experience for passengers flying in the First Class and Business Class cabins and to continue to bolster the airline’s competitive position. Passengers this month will begin seeing the new personal entertainment media players on Boeing 767-200 and 767-300 aircraft flying transcontinental routes between New York and Los Angeles and between New York and San Francisco. In addition, the media players will appear on 767-300 aircraft on the Miami-San Francisco route in June.
“We’ve seen the popularity of personal entertainment media players continue to grow over the last few years, and we brought this same concept onboard our transcontinental flights to continue to improve the overall customer experience,” said Lauri Curtis, Vice President — Onboard Service at American Airlines. “Now customers can have complimentary on-demand access to movies, music and television all in one handheld media player in our First Class and Business Class cabins.”
Tell us, why exactly do we want to borrow your huge iPod? We can’t wait for the new slogan, “American Airlines, rich people can borrow our huge generic iPod.” —MEGHANN MARCO