A new European directive bans businesses from creating fake blogs, or posting positive reviews about themselves without revealing their identity.
After December 31, businesses which deceive consumers in this way can be publicly shamed by Trading Standards organizations or sued in court.
Will this law only apply to businesses incorporated in Europe or can a company merely operating there be held accountable as well? If the latter, our flog awards next year may take on added import… — BEN POPKEN
Fake bloggers soon to be ‘named and shamed’ [Times Online] (Thanks to Octavia and Eyebrows McGee!)