The New York Times is reporting that Comcast will begin testing a new video on demand service in two cities, Pittsburgh and Denver. Unlike traditional video on-demand that shows movies 30- to 45-days after their release date on DVD, this service will allow movies to be ordered the same date as the DVD release. This puts video on-demand in direct competition with sales and rentals. Each on-demand rental will cost $4, which compares with DVD rental prices. Uh-oh, Blockbuster. Forget the beginning of the end, this is the end of the end. —MEGHANN MARCO

On Demand and on DVD at the Same Time [New York Times]

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