UPDATE! How Did Gillette Know It Was My Birthday??!

After a series of inquiring emails, Gillette finally spilled the blood on where they REALLY get their 18-year-old boy list from.

Consumer Service Associate Sasha D tells The Conusmerist:

“Fusion 18th B-day promo list is provided by American Student List; they compile names from many sources. Consumers are welcome to call American Student List directly at 516-248-6100 and ask for their name to be dropped off THEIR list.”

Really nice touch with the ALL CAPS. Okay, it might be THEIR list, but YOU’RE still using to send RAZORS in the MAIL to ME. Not that we mind, just that when multi-bladed objects arrive in on our doorstep unexpectedly, we like to know where they’re coming from.

American Student List is a service offered by EURO RSCG 4D, which is a direct marketing division of EURO RSCG, an international advertising agency. Here’s a list of all the different ways they can slice and dice your personal information and sell it to marketers.

So it could still be the Selective Service, but before it gets to Gillette, it goes through American Student List.

Previously: How Did Gillette Know It Was My Birthday??!

Inside, the full text of the email.


October 17, 2006

Dear Mr. Popken,

Thank you for contacting Gillette. We are anxious to see that our products meet your needs and expectations. We appreciate your interest and hope you find this information helpful.

In regards to your inquiry, Fusion 18th B-day promo list is provided by American Student List; they compile names from many sources. Consumers are welcome to call American Student List directly at 516-248-6100 and ask for their name to be dropped off THEIR list.

Again, thank you for taking the time to contact us. If you have any additional questions or comments, please call me toll-free at 1-800-GILLETTE (445-5388). We always appreciate the opportunity to serve our customers.

Sasha D.
Consumer Service Associate
010835431A

Comments

Edit Your Comment

  1. AcilletaM says:

    Oh drop the whole Selective Service thing. It looks like American Student List has all the information it needs starting once you enter high school. So they don’t need you to register for anything to know when you turn 18. Your data is available in a lot of places and easily mined.

    I turned 18 and registered within the same time frame as most of the people who commented on the previous post, I didn’t get a razor, and I know at the time my school wasn’t selling personal information.

  2. TVarmy says:

    So, do you get on the list if you take the SATs? Because I got a ton of college spam after I took the SATs.

  3. mark duffy says:

    Gillette. The Best A (legal) Man Can Get.

  4. texasannie says:

    When I was in high school, we started getting college-related mail addressed to a Keith OurLastName who apparently shared my birthdate and GPA. I have never found evidence that such a person exists anywhere in the country, but I still have the razor Gillette sent “Keith” around my 18th birthday in 1994.

    I have a sister who is five years younger, and when she got into high school she started getting mail addressed to a Scott OurLastName (again there isn’t one, and that last name is quite uncommon). When she turned 18, she received another Gillette razor. The scariest part of all this was when “Scott” started getting reminders from the Selective Service about registering now that he was 18. We ignored them at first but the notices kept coming and with less friendly wording. Basically, “Hey! You are breaking the law if you don’t register!” My mom finally had to call the Selective Service and try to convince them that there was no Scott, at least not in our house, and never had been.

    After that the notices stopped coming from them, but Scott and Keith both got letters from places like ITT Tech for awhile after.

  5. eliasg says:

    Funny, you posted this a few days before my brother’s 18th birthday. Sure enough, a day or two after his birthday, he received the exact same box in the mail!

    Pretty cool nonetheless.