How Cingular Avoids Giving Discounts to Worthless Customers
A snip from a recent memo that teaches Cingular retention specialists how to avoid giving discounts to customers they deem unprofitable.
- “Why are we changing the way we handle LTV1 customers?
To contribute to our Revenue goal, we are no longer going to save LTV 1 customers.”
If you’re costing Cingular more money than they make off your account and want to try to game the CSRs into discounts, you may be interested in what’s posted after the jump. It’s a series of potential things you might say and what the CSRs are supposed to say back to you…
You can also download the whole thing as a text file here.
Related: Cingular Distills Customer Value Into Thermometer Form
