Walmart Loves Blogging

Walmart is drawing bloggers into the fold to help burnish its tarnished image.

“Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters,” reports the New York Times.

Exclusive tidbits of info are nice but don’t get too tangled in the big blue skirts. You’ll asphyxiate.

Disinformation is certainly more cost-effective than changing unpopular policies.

[via Adpulp]

BONUS LINK: Thrall *Mart – a WalMart parody site by Cracked.

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  1. RaginCajun says:

    When I first started reading this this morning I was really pissed, thinking there was some payola at the bottom of this. After all, as much time as I spend defending Wal-Mart, I should be first in line for some of their cash. But, apparently, the Times is working itself (and all the other Target fans) into a lather over something that PR people do every minute of every day to “real” journalists. Of course, the Times would never print talking-points verbatim (well, except in its Op-Ed section), but newspapers across this country–some owned by the NYTimes Co.–reprint press releases in their news sections every day. (Atrios, someone I almost never agree with, makes that point here