“Don’t ever underestimate the intelligence of the American consumer, because he or she is far smarter than we often give credit for. … Garner a reputation for providing great customer satisfaction and you can charge a price premium…”
a new book by two execs at J.D. Powers and Associates, that place that
s always giving cars shiny trophies.
s premise presents us with a paradox. If sites like The Consumerist are successful in making companies behave better, prices may rise. Also, we
d have nothing to talk about.
Thank god that
ll never happen.
The Customer is Always Right [Star-Telegram]