For those in our audience who don’t remember, Circuit City was once a large and thriving chain of electronics stores. It filed for bankruptcy and liquidated in 2009, then returned as an online-only brand just a few months later. When the new owner liquidated in turn, the new owners made a shocking announcement: they planned to revive the brand as a retail chain of brick and mortar stores. Now the opening of those stores has been pushed back again. [More]
Back in 2009, electronics shoppers turning to Amazon was one of the factors blamed for the demise of the retailer Circuit City. Now Circuit City, under its second post-bankruptcy owner, is beginning a retail comeback by opening a retail storefront on Amazon. They’re starting out by going where the customers already are. [More]
Back in 2009, the medium-box consumer electronics chain Circuit City closed. Systemax, the owner of TigerDirect, acquired the brand’s website and customer list, and kept it going until 2012. Late last year, Systemax decided to shut down its technology business, and that included selling the twice-defunct Circuit City brand. Now yet another company has acquired the brand and wants to make a go of it as physical retail stores. [More]
When a company declares bankruptcy and goes out of business, sometimes its brands don’t settle into a dignified death. Sometimes they’re resurrected days or decades later, roaming the earth as zombie retailers. The latest brand to be raised from the dead is off-price retailer Filene’s basement, which closed in 2011. The brand’s owners have been waiting for the right time to reopen, and closeout retailers are super-hot right now. [More]
Systemax, the same company that now owns TigerDirect and the CompUSA brand name, devoured the remains of Circuit City and relaunched it. Unfortunately, this zombie retailer seems to have the collective customer service skills of…well…zombies. Kelly ordered a laptop, which is waiting around to be shipped. No one seems capable of throwing the computer on a truck, or telling her why the computer has not yet been placed on a truck.
Wired is reporting that there are about 30 CompUSA stores — run by the folks behind TigerDirect. CompUSA cannot be killed! It will rise again!