If you had a pulse and/or a mailbox in the ’90s, you received some AOL disks in the mail. They promoted a free trial, but everyone knows their real purpose: to have their labels peeled off and to be used for file storage. AOL eventually switched to read-only CDs, then switched to total irrelevance. But their familiar promotional tactic is back: adopted by tax preparers H&R Block to distribute their income tax software. [More]
