Nearly two years ago, the creators of the popular Your Baby Can Read! series of videos put an end to a Federal Trade Commission deceptive advertising complaint by agreeing to cease making unsubstantiated claims about any product that purports to teach kids how to read. But the advocacy group that first spurred the FTC into action says that the creators of this program are violating that 2014 deal. [More]
Group Accuses ‘Your Baby Can Read’ Creators Of Violating False Advertising Settlement With ‘Your Baby Can Learn’
Almost exactly two years after the Federal Trade Commission accused the people behind the popular “Your Baby Can Read” training program of making deceptive advertising claims, the product’s creator has finally reached a deal to settle charges that he and his company made baseless pronouncements about the effectiveness of the program and that they misrepresented scientific studies to prove these bogus statements. [More]
'Your Baby Can Read' Charged With False Advertising Because It Didn't Prove Your Baby Can Actually Read
Since 2008, the makers of the Your Baby Can Read! learning system have made $185 million from parents who hoped that the product could indeed help their infant get a head start on becoming a voracious reader. Now the company has to forfeit all that money (well, sort of) after the FTC filed false advertising charges against it, its former CEO and its creator.