you are what you “like”

Cats' satisfaction ratings for Facebook were not evaluated. (Bob Avery)

Facebook’s New Ad Service Lets Advertisers Get Up Close And Personal Everywhere You Are

Facebook ads: we’ve all seen a million of them. While some are generic spam, many are very creepily on-target. Until now, Facebook has mostly used its massive hoard of detailed user data for itself, and to sell ads on its own site. But now the site you love to hate is finding a new way to bank on your favorite bands and brands, with a new advertising service that can let companies chase down and advertise to any specific group they want.

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