If you’re going to casually advertise that your competitor’s product contains an insecticide, you should probably expect to get sued. Just ask the lawyers at General Mills, who are none to happy about Chobani ads claiming that Yoplait’s competing yogurt contains a product used to “kill bugs.”
When you think of cartels and price fixing, what’s the first thing to come to mind? Probably drugs, oil, or electronics that fall off the back of a truck, but definitely not yogurt. Still, it was that very product that led to the bust of a French dairy product cartel after a U.S.-based company apparently crashed the colluding. [More]
Back in 2008, things were different in the yogurt aisle: Chobani hadn’t yet stirred up consumer tastes with its thick Greek-style yogurts, and Yoplait, owned by General Mills, had more than a third of the market. Since then, consumers have gone Greek yogurt-mad, and Yoplait isn’t selling as well, now comprising less than a quarter of the market. How is Yoplait coping? By selling its own version of Greek yogurt, of course. [More]
While we all have that one friend who is constantly littering our Facebook timelines with YouTube links to “Hilarius!” [sic] commercials, most of us hate advertisements. Even the ones that are funny or interesting the first time you see them will inevitably begin to grate after you see it for the 10th time in an hour. But some ads never even earn that initial chuckle, and instead go right to pushing that nerve that makes you want to body-slam your beloved 55″ TV. [More]
Consumerist reader Bethany spotted something a bit unusual at her local Target recently: Cosmopolitan flavored yogurt by Yoplait. What? A boozy beverage incorporated into a snack? “I’m not exactly sure why anyone would want Cosmopolitan-flavored yogurt, but apparently the folks at Yoplait disagree,” she writes. “At least for a limited time.” [More]
Did Jeremy Piven eat 200 lbs of ketchup a day? According to a new study, which found trace amounts of mercury in a number of high-fructose-corn-syrup laden foods like Coke, Nutri-Grain Strawberry Cereal Bars and ketchup, maybe so.