yogurt wars

(Dave Buchwald)

Yoplait Copes With Sales Drop Amidst Greek Yogurt Mania

Back in 2008, things were different in the yogurt aisle: Chobani hadn’t yet stirred up consumer tastes with its thick Greek-style yogurts, and Yoplait, owned by General Mills, had more than a third of the market. Since then, consumers have gone Greek yogurt-mad, and Yoplait isn’t selling as well, now comprising less than a quarter of the market. How is Yoplait coping? By selling its own version of Greek yogurt, of course. [More]