As consumers’ tastes shift toward healthier foods, the appeal of organic products has had companies scrambling to either trot out their own organic offerings or just buy out other businesses that are already in the game. Flowers Foods is taking the latter route, snapping up organic food purveyor Alpine Valley Bread Co. for $120 million, its second acquisition of an organic baking company in a month. [More]
wonder bread
Company Behind Wonder Bread Shells Out $120M For Alpine Valley Bread Co & Its Organic Offerings
By 9.9.15
Wonder Bread Returns To Shelves After Rising From The Ashes Of Hostess Bankruptcy
By 9.25.13
Like some kind of squishy, white phoenix flying on wings made totally of carbohydrates, Wonder Bread is the latest brand to rise from the ashes of the old Hostess’ bankruptcy. It’s even got a new look, which is of course based on the vintage look of Wonder Bread, which makes it new-but-old. And now we’re confused, but hey, bread! [More]
Twinkies & Wonder Bread To Likely End Up With Different Parents Following Hostess Collapse
By 12.21.12
As potential buyers line up to pick the sweet, slightly artificial-tasting bones of Hostess, it appears more and more likely that the company’s snacks will end up under new ownership that doesn’t include Hostess’ bread brands. [More]
Hostess To Liquidate Assets Into Sugary, Cream-Centered Cash
By 11.16.12
Unable to reach a deal with a labor union representing around one-third of its employees, management of Hostess Brands — the Twinkie and Wonder Bread people — have asked a bankruptcy court to allow it to close up shop and liquidate all of its assets. [More]
Hostess Prepares To File For Chapter 11 Bankruptcy Protection
By 1.10.12
Gird your Twinkies, Hostess lovers: The maker of those frosting-filled yellow logs is preparing to file for Chapter 11 bankruptcy protection this week, says a new report. It’s the second time in recent years that it’s attempted to restructure in court. [More]
Why Generic Is Just As Good: Sometimes It's Just A Different Wrapper?
By 9.25.07
This random, unverified comment scavenged from Metafilter archives syncs in with our preconceived notions and suspicions just enough that we’re going to publish it and wonder aloud if it is true:
When I was a kid I remember taking a tour of the big Wonder Bread factory in our town. I was scarred for life when I realized that one of the production lines for loaves of bread that I was following split into two packaging lanes just before the plastic went over the loaf. One lane was for Wonder, the other was for the local supermarket brand.
Is it really all just packaging? Bring on the blind taste tests.
