Two years ago, Walmart announced that it would sell inexpensive organic food to a mass market under the Wild Oats brand, at lower prices than national brands of certified organic products. After just about 2 years, Walmart is ending its Wild Oats experiment, deciding instead to begin selling organic items under its own house brand, Great Value, and also sell more fresh produce. [More]
Organic food is getting a bit of a makeover. Retail giant Walmart is joining forces with a one-time organic food powerhouse to offer the increasingly popular fare at more affordable prices for consumers. [More]
A judge has ruled in favor of the Whole Foods/Wild Oats merger, but the FTC has announced they will appeal the decision and are asking that the merger be blocked pending that appeal.
Three consumer groups have filed an amicus brief on behalf of the FTC, which has moved to block Whole Foods’ attempt to purchase rival Wild Oats. A federal judge is expected to rule on the case soon; in the meantime, Whole Foods earlier today extended its offer to Wild Oats until August 15th. Omg this is totally like when Heidi decided to move in with Spencer on The Hills! (We had to go to Wikipedia to write that sentence.)
Back in 2005, when the (currently being opposed by the FTC) Whole Foods/Wild Oats merger was just a glint in the Whole Foods CEO’s eye… John “Anonymous Troll” Mackey was on Yahoo! forums bashing Wild Oats stock.
The FTC thinks that Whole Food’s buyout of competitor Wild Oats would lead to increased prices and decreased quality according to a statement issued on June 5. They’re planning to block the buyout. “Whole Foods and Wild Oats are each other’s closest competitors in premium natural and organic supermarkets, and are engaged in intense head-to-head competition in markets across the country,” said Jeffrey Schmidt, Director of the FTC’s Bureau of Competition. “If Whole Foods is allowed to devour Wild Oats, it will mean higher prices, reduced quality, and fewer choices for consumers.”
Well, folks it looks like Whole “Paycheck” is about to get a lot bigger. The natural-foods grocer announced that it would be acquiring competitor Wild Oats. The Wild Oats stores will be remodeled and re-branded as Whole Foods. Do these tears come in soy?—MEGHANN MARCO