What’s In A Tag?

Why Is Aldi Covering Actual Prices With Confusing “Lower Price” Stickers?

Why Is Aldi Covering Actual Prices With Confusing “Lower Price” Stickers?

When you’re in the supermarket and see a big, loud “Lower Price” sticker covering up an everyday price and showing a discount of anywhere from $.20 to $5, you’d expect that the price being covered up would be the original, higher amount. That’s why some Aldi shoppers are confused about why the discounted price on the sticker is the same as the price it’s covering up. [More]