what’s in a color?

A comparison used by T-Mobile in its case against Aio. At top left is a coverage map Aio had used in stores. Top left is T-Mobile's coverage map from its website. The bottom map is how Aio previously detailed its coverage on the Aio website; that map has since been changed to use a different color scheme.

T-Mobile Sues AT&T Subsidiary Over Its Use Of Magenta

Chances are you probably don’t even know about AT&T’s Aio Wireless prepaid service, as it’s currently only available in a handful of markets. But the folks at T-Mobile have sued the subsidiary now before the world gets confused by two phone companies that use similar colors. [More]