Word-of-mouth is a great way to promote a weight-loss product, as you’re more likely to trust a passed-along recommendation from a friend than some ad you see on the internet. That’s why the operators of an alleged spam scam hijacked hacked email accounts to spread the word about a slew of unproven weight-loss products.
For years, the Federal Trade Commission has been combatting scammy marketers of weight-loss products who use fake news sites, fictional reporters, and bogus celebrity endorsements, but people keep trying to pull these cons on consumers. This morning, the FTC announced yet another takedown of a sketchy diet pill marketer using lookalike news sites to sell its products.
UPDATE: The Federal Trade Commission has revised the judgement amount that LeadClick Media must return to consumers. The company must provide $11.9 million in redress, down from the previous judgement of $16 million. The $4.1 million previously ordered to be surrendered by CoreLogic was actually part of the total $11.9 million that the company was ordered to pay, an FTC representative tells Consumerist. The headline and text below have been updated to accurately reflect this revised figure.
The Federal Trade Commission’s crackdown on deceptive weight-loss marketers continued today, as the agency announced an affiliate marketing network and its parent company must return $11.9 million to consumers who were lured into purchasing a range of weight-loss products through fake news websites. [More]