Walk into a lot of bars in this country and there’s a decent chance you’ll see the taps that once belonged to big brands increasingly being taken over by smaller operations (even if some of those “craft” brands also happen to be owned by one of the mega-brewers). This shift, along with a general decrease in beer sales, have cut some brands’ orders by more than half in just the last few years. [More]
Earlier this year, the MillerCoors marketing machine decided that people really wanted a lemonade version of its successful MGD 64 low-calorie beer. Alas, there must have been a mistake in the algorithm and after only a few months on shelves, the beverage is no more.