War of the roses

(Chris Blakeley)

Whole Foods, Instacart Take On Florists With Valentine’s Flower Deliveries

There could be a new war of the roses brewing this Valentine’s Day. Whole Foods Market and its app-based delivery partner Instacart announced this week that they will challenge traditional florists– and the often-disappointing telefloral industrial complex —  with special Valentine’s Day flower deliveries. [More]