Stickybits is a social network that combines your phone’s camera, a web connection, and UPCs to leave virtual notes and images scattered all around you like invisible sticky notes. The important question, as always, is can it be used to sell stuff? Coca-Cola, Pepsi, Campbell’s, Frito-Lay, and Ben & Jerry are all planning to find out in social media campaigns this summer, reports Brandweek.
A store in New York City called Oh Nuts, which apparently sells nuts and nut-based goods, told the blog Search Engine Land that someone from Google showed up and took a series of photos of the interior as part of an upcoming “Google Store Views” service. Google has officially said no comment, so I guess now it’s a waiting game to see if this shows up as an offshoot of Google’s street view offering, or if Oh Nuts reports in the next few days that they’ve had their entire inventory stolen by nut fiends who knew the layout suspiciously well.
Disney, like ESPN before it, has had enough of the “hypercompetative” cellphone market and is bowing out.