A week after Kyle got Verizon FiOS installed in his new apartment, he saw an ad for a new subscriber deal that was $15 cheaper per month than the two-year contract he had just signed. No problem, then: just call them up and see whether they could price match their own deal. Sure, they could: but only if he canceled his new service, returned all of the equipment, and had the installers come out again to turn the service back on. Well, that’s efficient.
By May 8, 2012