From “McPick 2 for $2” to “McPick 2 for $5,” McDonald’s quest to replace the Dollar Menu has already taken on two different variations. Now, it looks like the fast food giant is taking a page from someone else’s playbook by creating the “McPick 2 for $4,” this time focusing on breakfast items. [More]
Remember back when McDonald’s had a value menu that actually provided food for a steal of a deal, just a buck? Those days are gone and the Dollar And More menu reigns. But McDonald’s is trying to ease the pain and give something back — or at least appear like it’s doing so — with a test of multi-person meal Value Packs. [More]
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After dipping its toes in the “Look, we offer healthy stuff, too!” waters with its Cantina Bell menu offerings, Taco Bell is now going back to doing what we all know it does best — selling cheap fast food that’s easy to eat to people who just want cheap fast food that’s easy to eat. The company has been testing its $1 Cravings value menu to replace its tiered “Why Pay More” idea, and will roll the $1 prices out nationally soon(ish).
What do you think of when you hear the words, “dollar menu”? McDonald’s probably. How about “value menu”? Nothing? Yeah, that’s a problem, admits Burger King, confessing the company needs to start working on reminding people it’s got low-priced food items just like the other guys. [More]