At the last place I worked, we unfortunately encouraged ushers to do whatever they could to get as much money as they could. Why? Because the theaters that collect the most get special bonuses, or some other sort of incentives (I forget what exactly). So, some of our staff became quite aggressive with the customers in asking for their coin. They’d make remarks behind the backs of people who didn’t give, for instance, or otherwise attempt to make non-givers feel guilty in some way.
Everyone likes to help the less fortunate—at least, that’s what we’re going to go with publicly for the sake of this argument. That said, is it really appropriate to be asked to pony up donation money when you’re sitting in a theater waiting for your movie to begin? You’ve already paid more than you probably wanted to for the tickets, not to mention any refreshments—shouldn’t that ticket price also include an implied guarantee that you won’t be asked to tithe?